Comparison
Sellva vs Excel for key account management
Most FMCG brands run their key accounts on Excel: one file per retailer, a tab per year, links that break. It is flexible and everyone knows it. Here is where it stops working, and what Sellva does differently.
In short
Excel is fine for one person and one retailer. Once several people plan, negotiate and execute across many retailers, the plan, the terms and the results drift apart, and Sellva keeps them together.
| Criterion | Sellva | Excel |
|---|---|---|
| One plan per retailer, shared by the team | Yes, with history and roles | Copies by e-mail; the latest version is unclear |
| Agreed terms tracked against sell-in | Automatically, all year | Manually, if someone updates the file |
| Promotion calendar and trade budget | One calendar, budget per account and campaign | Separate files per team |
| Store execution linked to the plan | Yes, store checks feed compliance | Not connected |
| AI agent for briefs and scenarios | Sellva Agent | No |
| Access control and audit trail | By role and department | File permissions only |
| Cost to start | Business case and 3-month Proof of Value; Sellva Light from CHF 99 a month after a 30-day trial | Already licensed |
Excel fits when
- One person manages one or two retailers
- The plan rarely changes during the year
- Nobody else needs to see it
Sellva fits when
- Several people work on the same accounts
- Terms, promotions and execution need to add up
- Leadership wants one view of all accounts
Questions
Can we keep our Excel files?
Yes. Existing Excel files, agreements and activation plans can be imported into Sellva, so you start from where you are.
Do we have to stop using Excel?
No. Exports to Excel are available wherever you need them; Sellva becomes the place where the plan is kept up to date.
Read next
See Sellva with your own accounts
A demo walks through Sellva with examples from your retailers, from the account plan to the store.
Get a demo