One workspace per account
Plan, terms, listings, activations, contacts, meetings and tasks for each retailer, on one page. New team members see the full history on day one.
Key account management software
Key account management software, built for FMCG
Sellva brings everything a key account manager works with into one place: the account plan, the annual negotiation, agreed terms, promotions, trade spend and what is happening in store. Instead of an Excel file per retailer and a CRM built for other industries.
Why a CRM and a folder of Excel files are not enough
An FMCG key account manager does not manage a sales pipeline. They manage a handful of retailers, each with a yearly plan, a negotiation round, listing and promotion agreements, and trade money that has to pay back.
Generic CRMs are built for leads and opportunities, so this work ends up in spreadsheets, e-mails and slide decks. The plan, the terms and the actual results live in different places, and nobody sees the whole account until it is too late to change course.
Annual negotiations
Prepare the round with last year’s figures, the agreed terms and leadership’s targets side by side, and see early when a deal heads outside the lines.
Terms and trade investment
Every condition, rebate and listing fee you agree is recorded once and tracked against sell-in, so you know what each account really costs.
Sellva Agent
An AI agent that knows your accounts: it prepares meeting briefs, answers questions about any retailer and structures follow-ups.
Market intelligence
Retailer prices, promotions, catalogues and new listings beside your own plan, so you walk into a meeting knowing what changed.
Works with what you have
Sellva runs alongside your CRM and ERP (for example SAP). Existing Excel files, agreements and plans can be imported.
How it works
- 1
Import
Bring in your accounts, last year’s plans and agreements from Excel and your ERP.
- 2
Plan and negotiate
Build each account plan within leadership’s targets and prepare the annual round with the Agent.
- 3
Track
Follow sell-in, trade spend and execution against the plan all year, account by account.
Questions
What is key account management software?
Software that helps a brand plan and manage its most important retail customers: the yearly account plan, negotiations, agreed terms, promotions and their results. For FMCG brands that means retailers such as Coop, Migros, Rewe or Carrefour.
Is Sellva a CRM?
No. Sellva is built around FMCG commercial work and runs alongside your existing CRM and ERP rather than replacing them.
Who is Sellva for?
FMCG commercial teams: key account managers, heads of sales, trade marketing and field sales who plan, negotiate, invest and execute with retailers.
Where is the data stored?
Primary customer data and the production database are stored in Zurich, Switzerland. The platform is designed for the GDPR and the revised Swiss data protection act (nFADP).
How do we start?
Sellva starts with a business case and a 3-month Proof of Value, sized to your revenue, key accounts and team.
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See Sellva with your own accounts
A demo walks through Sellva with examples from your retailers, from the account plan to the store.
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