Comparison
Sellva vs Salesforce Consumer Goods Cloud
Salesforce Consumer Goods Cloud is part of the Salesforce platform and is widely used by large consumer goods companies. Sellva is a platform built specifically for FMCG commercial teams, from Switzerland. Both are good tools; they suit different companies.
In short
If your company already runs on Salesforce and has the team to configure it, Consumer Goods Cloud extends what you have. If you want an FMCG-specific workspace that is ready in weeks, runs alongside your CRM and keeps data in Switzerland, Sellva is built for that.
| Criterion | Sellva | Salesforce Consumer Goods Cloud |
|---|---|---|
| Built for | FMCG commercial teams: KAM, trade marketing, field sales | Consumer goods companies on the Salesforce platform |
| Setup | Configured with you during a 3-month Proof of Value | Typically implemented with a Salesforce partner |
| Works with your CRM | Runs alongside any CRM and ERP | Is the CRM (Salesforce) |
| Annual negotiations and terms | Built in, with leadership guardrails | Check with Salesforce for your edition |
| AI agent | Sellva Agent, on your workspace | Salesforce AI offerings (check availability for your edition) |
| Data location | Primary data in Zurich, Switzerland | Depends on your Salesforce setup |
| Languages | English, German, French, Italian | Many languages |
Salesforce Consumer Goods Cloud fits when
- You already run sales and service on Salesforce
- You have an in-house or partner Salesforce team
- You need one global platform for many functions
Sellva fits when
- You want an FMCG-specific tool without a long project
- Your CRM should stay as it is
- Data in Switzerland matters to you
Questions
Can Sellva work alongside Salesforce?
Yes. Sellva is not a CRM and runs alongside existing CRM and ERP systems rather than replacing them.
Which is more expensive?
Sellva is sized to your revenue, key accounts and team and starts with a business case. Salesforce pricing depends on edition, licences and implementation; ask Salesforce for a quote.
Read next
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