Compliance Rate

The percentage of stores or activations that are executed in line with the agreed brief, within the specified time window. A compliance rate of 100% means every display was built, every price label was correct, and every product was stocked as planned. Without a formal field verification process, most brands cannot say what their compliance rate actually is.

Why it matters

A promotion or display that is not set up in the store sells nothing, even though it was paid for. Knowing the compliance rate by retailer and region tells the field team where to go first and gives the KAM facts for the next talk with the buyer.