Store Execution

The process of implementing agreed in-store plans, including product placements, promotional displays, price labels, and POS materials, at the shop floor level. Planned activations frequently are not executed correctly, which makes store execution compliance a critical KPI for FMCG brands.

Why it matters

Promotions, displays and listings only pay back if they actually happen in the store. Measuring execution shows a brand which stores and retailers deliver what was agreed, and where money is lost.