Planogram

A visual schematic that defines exactly where each product should be placed on a retail shelf, SKU by SKU and facing by facing. Planograms are developed by category managers and must be faithfully implemented in-store. Compliance with planograms is a key store execution metric.

Why it matters

The planogram decides how much space and which position each product gets, and so how many shoppers see it. Checking that stores follow it is one of the quickest ways to protect sales agreed with the retailer.