Promotion calendar per retailer
Every activation with its dates, mechanics, products and cost, on one calendar the whole team shares.
Trade promotion management
Trade promotion management software for FMCG brands
Plan every promotion and every franc of trade investment with each retailer, see where the budget stands at any moment, and find out which promotions actually paid back.
Trade spend is one of your largest costs, and the least measured
Discounts, rebates, listing fees and marketing contributions add up to a large share of revenue for most FMCG brands. Yet the plan sits in one file, the agreements in another, and the actual spend only shows up when finance closes the books.
By then the year is half over, and nobody can say which promotion worked, which one only shifted volume, and where the money should go next.
Budget by account and campaign
Trade budgets set top-down and split by retailer and campaign, with approvals and alerts when a limit is near.
Spend against plan
Agreed terms and promotion costs tracked against booked sell-in, so you see real spend and not only planned spend.
Promotion review
After each activation, record what it cost, how it was executed and what it added in sell-in, and decide whether to run it again.
Scenarios
Compare what a different discount, a delisting or an extra listing would do to volume, terms and margin before you commit.
Sellva Agent
Ask in plain language which promotions paid back at a retailer, or let the Agent fill a promotion review from what you tell it.
How it works
- 1
Set the budget
Leadership sets trade investment top-down; key accounts plan within it.
- 2
Plan the promotions
Build each retailer’s promotion calendar with its costs and expected uplift.
- 3
Measure
Review every promotion against sell-in and spend, and carry the lessons into next year.
Questions
What is trade promotion management (TPM)?
The planning, budgeting, execution and evaluation of the promotions and trade investment a brand agrees with retailers: price promotions, displays, rebates, listing fees and marketing contributions.
How does Sellva measure promotion ROI?
Each promotion keeps its actual cost and its effect on sell-in. Sellva sets them against each other, so you see which promotions paid back and which only shifted volume.
Does Sellva replace our ERP?
No. Sellva works alongside your ERP (for example SAP) and reads the sell-in it needs; invoices and accounting stay where they are.
Is it only for Switzerland?
Sellva is built in Switzerland and knows Swiss retail well (Coop, Migros, Denner and others), and the site covers retailers in Germany, France, Austria and Italy too. It is available in English, German, French and Italian.
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A demo walks through Sellva with examples from your retailers, from the account plan to the store.
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