Comparison
Sellva vs UpClear BluePlanner
UpClear’s BluePlanner is a trade promotion and revenue management tool used by consumer goods brands to plan and optimise promotions. Sellva covers the wider commercial cycle, from the account plan and negotiation to store execution. Which fits depends on where your biggest gap is.
In short
If your main need is detailed promotion forecasting and revenue management, BluePlanner is built around that. If you want key account planning, terms, trade investment and what happens in store connected in one place, Sellva covers the whole cycle.
| Criterion | Sellva | UpClear BluePlanner |
|---|---|---|
| Main focus | The full commercial cycle: plan, negotiate, invest, execute | Trade promotion and revenue management |
| Key account plans and annual negotiations | Built in | Check with UpClear |
| Trade investment and promotion review | Built in | Core focus |
| Store execution and field checks | Built in (Sellva Light for small field teams, from CHF 99 a month) | Check with UpClear |
| AI agent | Sellva Agent | Check with UpClear |
| Data location | Primary data in Zurich, Switzerland | Check with UpClear |
UpClear BluePlanner fits when
- Promotion forecasting is your main challenge
- You have a revenue management team
- Execution is handled elsewhere
Sellva fits when
- Account plans, terms and execution should connect
- Several teams work on the same retailers
- You sell to Swiss and European retailers
Questions
Does Sellva do trade promotion management?
Yes. Promotion calendars, trade budgets by account and campaign, spend against plan and promotion reviews are part of Sellva.
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