Quarterly Business Review (QBR)

A structured meeting between a brand's KAM team and a retail buyer held every three months to review performance against the joint business plan, discuss market trends, and agree on adjustments to the activation calendar or commercial terms.

Why it matters

The QBR is where a brand shows the buyer what the joint plan has delivered so far and agrees what to change. Coming with sell-out data and promotion results keeps the meeting on facts rather than on the next price request.