Comparison
Sellva vs Aforza
Aforza describes itself as a cloud platform for consumer goods companies, covering areas such as retail execution, trade promotion and order taking. Sellva is built around the work of FMCG commercial teams with their retailers, from the account plan and the annual negotiation to the store. Both serve consumer goods brands; the emphasis differs.
In short
If you are looking for one platform to run field sales, order taking and promotions across many markets, Aforza positions itself there. If key account planning, negotiations, terms and trade investment with your retailers are the heart of the job, with execution connected to them, Sellva is built for that.
| Criterion | Sellva | Aforza |
|---|---|---|
| Main focus | Key accounts, negotiations, trade investment and execution, connected | Consumer goods cloud: retail execution, trade promotion, ordering |
| Key account plans and annual negotiations | Built in, with leadership guardrails | Check with Aforza |
| Trade investment and promotion review | Built in | Check with Aforza |
| Store execution and field checks | Built in (Sellva Light for small field teams, from CHF 99 a month) | Part of its offering |
| AI agent | Sellva Agent, on your workspace | Check with Aforza |
| Data location | Primary data in Zurich, Switzerland | Check with Aforza |
| Languages | English, German, French, Italian | Check with Aforza |
Aforza fits when
- Order taking by field reps is central
- You roll out one platform across many markets
- You want a broad consumer goods suite
Sellva fits when
- Key account planning and negotiations come first
- Terms, trade spend and execution should add up
- You sell to Swiss and European retailers
Questions
Can Sellva be used with an existing field sales or ordering tool?
Yes. Sellva runs alongside existing CRM, ERP and field tools rather than replacing them, and existing data can be imported.
Read next
See Sellva with your own accounts
A demo walks through Sellva with examples from your retailers, from the account plan to the store.
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