Negotiation brief in minutes
Ask for a brief on any retailer; the Agent pulls figures, terms and history from your workspace and links to where each figure comes from.
Sellva Agent
An AI agent that prepares your annual negotiations
Before the round with a retailer, Sellva Agent brings together what you need: last year’s results, the terms you agreed, leadership’s targets, open points from past meetings and what the retailer has been doing in the market. You walk in prepared, not with twenty open tabs.
Preparation takes days, and the facts are scattered
A good negotiation brief needs sell-in by product, every condition and fee, last year’s promotions and how they performed, and what the buyer said in the last meetings.
Pulling that together from Excel, e-mails and the ERP takes days per retailer, and it is out of date the moment the round starts.
Scenarios before you commit
What happens to volume, terms and margin with a smaller discount, an extra listing or a delisting? The Agent works it out from your plan.
Meeting preparation
Before each meeting, a short brief: what changed since the last one, what is still open and what to raise.
Log meetings by voice
Speak your recap after the meeting; the Agent turns it into notes, decisions and tasks on the account.
Inside your guardrails
The Agent works within leadership’s targets and rules, so its proposals stay within what you are allowed to agree.
Your data stays yours
Primary data is stored in Zurich. The Agent works on your workspace and does not mix it with other customers’ data.
How it works
- 1
Ask
Ask the Agent for a brief on the retailer and the round ahead.
- 2
Explore
Try scenarios: different discounts, listings or terms, and see what each does.
- 3
Decide
Agree the plan with your team and take the brief into the meeting.
Questions
Can AI prepare an annual negotiation with a retailer?
It can do the heavy lifting: collect the figures, terms and history into a brief, and calculate scenarios. The negotiation itself, and every decision, stays with the key account manager.
Where does the Agent get its facts?
From your own Sellva workspace: account plans, agreements, sell-in, promotions, meetings and market signals. It links to the source of each figure.
Does the Agent change our data?
It proposes. Changes it suggests, such as a plan or a scenario, are shown for you to check and save.
Read next
See Sellva with your own accounts
A demo walks through Sellva with examples from your retailers, from the account plan to the store.
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