Private label
Migros: Créa d'Or Herzli switches from light to red packaging
In short
persoenlich.com reports that Migros has recently begun phasing in red packaging for Créa d'Or Herzli, replacing the light-coloured pack. Hug co-owner Anna Hug warns of possible confusion with Wernli Butterherzli. Migros spokesperson Andy Zesiger says the redesign highlights its biscuit-making tradition; the Herzli recipe is unchanged.
What it means for suppliers
- For product comparisons, the change is visual: according to the report, the Herzli recipe has not been altered.
- A red redesign across the entire Créa d'Or range remains Anna Hug's assumption, not a confirmed rollout scope.
- Hug's proposal to list Wernli Butterherzli is not a confirmed listing; according to the report, Migros did not comment on possible individual assortment decisions.
Key facts
| Retailer | Migros |
|---|---|
| Reported | |
| Categories | Biscuits |
| Effective from | Recently, in stages |
| Source | persoenlich.com |
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